Qui sommes-nous
La société et les médias font face à une crise de confiance sans précédent. La prolifération de la désinformation en ligne, couplée à l’essor fulgurant de l’intelligence artificielle, rend plus difficile que jamais la distinction entre le vrai et le faux. Malgré les avancées technologiques, les outils de détection restent imparfaits, la modération automatisée manque de nuance, et la surabondance de contenus dépasse largement les capacités humaines de vérification.
C’est pour répondre à ces défis que le programme Provenance For Trust a vu le jour. Porté par un collectif d’acteurs engagés – TrustMyContent, UncovAI, la Journalism Trust Initiative (lancée par Reporters sans frontières), le CEPIC, l’Atelier et le médialab de Sciences Po Paris – ce programme d’innovation est le premier du genre dédié à la presse et aux médias.
Partenaires du projet:
-
Apporte le socle technologique
-
Solution de détection
-
Compétences de développement
-
Certification éditoriale
-
Droits à l'image
-
Recherche
Nous rejoindre
Intéressé(e) à collaborer avec nous ? Remplissez quelques informations et nous vous contacterons très bientôt !
-
How can provenance data reshape trust in digital information?
As digital misinformation circulates with increasing ease, new tools are being developed to help users identify where content comes from and how it was created.
The Provenance programme brings together media practitioners, technologists, policy actors, and researchers to develop and evaluate provenance tagging — tools that make the origins and transformations of digital content traceable.
Funded by the French Ministry of Culture through the FSEIP initiative, the programme supports a consortium of partners — including the startups TrustMyContent and UncovAI, which provide provenance labelling and AI-detection solutions, the developer collective L’Atelier, and the médialab at Sciences Po — working together to design, implement, and assess operational tools for trustworthy digital content.
-
The médialab leads the experimental research component of the project.
In collaboration with NYU Abu Dhabi and the University of Bern, we examine how provenance indicators affect users’ trust and sharing of digital content. Our cross-country studies investigate the conditions under which these technologies foster credibility, and aim to identify not only their effectiveness, but also their limits and unintended consequences.
More broadly, the project reflects on how infrastructures of authenticity intervene in everyday judgments of reliability and shape emerging forms of digital information governance.
-
This week, UncovAI had the honor of joining TrustMyContent in Kribi, Cameroon for a pivotal strategic planning workshop focused on information integrity and the fight against disinformation.
Over three days, the workshop brought together local stakeholders, technical experts, and partner organizations to develop a coordinated, data-driven approach to tackling disinformation.
From structured monitoring to in-depth analysis, the sessions emphasized collaboration and context-aware strategies to strengthen trustworthy information ecosystems.
We’re proud to have contributed our expertise and to be part of a growing movement committed to truth, transparency, and digital resilience.
A heartfelt thank you to all participants and organizers for the insightful discussions, shared vision, and unwavering dedication to integrity in the digital space.