For journalists, newsrooms & fact-checkers
Provenance
for Trust
Verify what reaches your desk. Label what you publish. P4T gives newsrooms one platform to check a piece of content and seal its origin with an open standard (C2PA), so your audience can see it is really yours.
From distrust of information to a loss of confidence in institutions
Whatever the medium, doubt spreads from content to the media, then from the media to institutions.
of Europeans trust the EU institutions
One in two. 37% trust their national government and parliament.
Standard Eurobarometer, Spring 2026of respondents in OECD countries report high or moderately high trust in the news media
“A solid information ecosystem providing quality information is vital for people to make informed judgements about government actions and hold public institutions accountable.”
OECD Trust Survey, 2024Media trust drives political trust
Trust in the press and trust in political institutions are strongly linked, and the link grows stronger over time.
Hanitzsch, van Dalen & Steindl, 2018Regaining trust through transparency
Media, institutions, independent journalists, brands…how can they regain their audience’s trust?
Our answer: give every reader a trust aid each time they consult a piece of information.- 1
Showcase and protect content provenance
Cryptographic provenance systems can mitigate the harms of disinformation by promoting accountability through transparency.
Columbia University & NYU
- 2
Let audiences verify sources
85% of respondents in France think it is essential to have the right tools to check whether online content is trustworthy (88% US, 88% UK, 79% Germany).
- 3
Disclose the share of AI in content
77% of respondents in France say it is important to know whether the content they consume was generated with AI (76% US, 82% UK, 74% Germany).
Adobe study, US, UK, French and German respondents
One platform to label your content
Supported by the French Ministry of Culture, Provenance for Trust is a coalition of European start-ups and NGOs building a digital infrastructure that certifies the origin and authenticity of online content. The platform is live and available to media, journalists and institutions.
The labelling chain, in three steps
LabelMyContent
Seal your content with an open standard, readable by anyone.
- Completion content information, producer, AI use, edit history.
- AI compliance declare authentic, AI-modified or AI-generated, with the obligations of each region.
- Watermark invisible watermarking (IMATAG) that survives when metadata is stripped.
- Signing a C2PA manifest is created and cryptographically signed.
- Recovery a lost manifest can be recovered through the watermark.
InspectMyContent
Received a photo you did not take? Before using it, detection tools help you assess its origin and potential alterations. This step sits outside the labelling chain.
- AI detection by UncovAI, flags AI-generated or AI-modified images.
- Metadata check EXIF, IPTC and XMP: device, date, rights.
- Error level analysis compression inconsistencies reveal local editing.
- Noise analysis & histogram grain and tonal anomalies that may indicate retouching.
- Reverse image search Google Lens and TinEye in one click.
Cloud infrastructure hosted in Europe.
See it in action
From upload to a signed C2PA label, on a real photo. Silent screen recording: tap a chapter to jump.
Protects
The content, its metadata and copyright, including against unauthorised AI training.
Informs
The reader at a glance, with a link to the author’s identity and the full history of changes.
Certifies
The link between content and author through security certificates.
A standard public decision-makers are adopting
P4T labels content with C2PA, the open content-provenance standard. Parliaments and governments are starting to use it to prove the origin of what they publish.
The Journalism Trust Initiative uses Provenance for Trust. The tool is being rolled out to journalists in the JTI network, led by Reporters Without Borders.
Austrian Parliament
Since September 2026, all new videos on the Parliament’s platform carry C2PA content credentials (with ORF and Big Blue Marble).
Austrian Parliament press release PK0836, 23 September 2026UK government communication
Since 6 October, government communication adds content credentials to some of its digital content, because “you need to trust the information you get from official government channels.”
From consortium to deployment
Six organisations form a consortium in response to the French Ministry of Culture’s R&D programme for press and media.
The programme starts: technical foundation, then a beta platform tested with newsrooms.
Production of the platform; first work with a public administration.
The platform is at deployment stage.
The consortium members
Six organisations build Provenance for Trust together, each bringing one part of the platform.
Test it
Test it on your next image
Free beta access for journalists and fact-checkers. Upload an image, run the checks, sign it, and tell us what works.
Talk to the team
Xavier Bruni
Director, Provenance for Trust
xavier.bruni@trustmycontent.com
Mathieu Kervenec
CEO, TrustMyContent
mathieu.kervenec@trustmycontent.com