Authenticate, label and
protect your content
Provenance4Trust is the first platform built for media, journalists and institutions to certify the origin and authenticity of digital content — powered by a trusted ecosystem of technology partners.
Three steps to certified content
From upload to signed publication, the entire workflow runs inside a single secure platform.
Upload & Inspect
Drag and drop your image. The platform reads existing EXIF, IPTC and C2PA metadata, runs an AI generation check (UncovAI), will soon extracts text with OCT and performs a reverse image search to detect prior publication.
Label & Enrich
Fill in the provenance record: author, entity, editorial context, AI Act compliance declaration, JTI certification status. Optionally add an invisible IMATAG watermark for an additional layer of protection.
Sign & Publish
TrustMyContent cryptographically signs your content using the C2PA standard. The manifest is tamper-evident and interoperable with Adobe, Google, Meta and any Content Credentials tool worldwide.
Four partners,
one unified workflow
Each technology partner covers a specific layer of the authenticity stack. Together, they form a complete, interoperable trust infrastructure for digital content.
Provenance4Trust orchestrates these specialised services into a seamless workflow — so you never have to deal with each API separately.
TrustMyContent develops, hosts and maintains the Provenance4Trust platform. It provides the core infrastructure that connects all partner APIs into a single workflow — from file upload to signed, downloadable content. Its C2PA-compliant signing service cryptographically binds the provenance manifest to the content, making any subsequent alteration immediately detectable.
- Hosts and operates the Provenance4Trust web application
- Provides the LabelMyContent workflow — editing, preview, signing
- Signs content with the C2PA standard (cryptographic hash + certificate)
- Manages accounts, credits and content library
- Orchestrates UncovAI, IMATAG and JTI API calls
UncovAI is a Nice-based technology company specialising in AI-generated content detection. Unlike deep-learning classifiers, UncovAI uses mathematical signal analysis to identify the statistical fingerprints left by generative models — computationally efficient and robust across all major generative architectures.
- Analyses uploaded images via API to detect AI generation
- Returns a confidence score (0–100%): Authentic, AI-enriched or AI-generated
- Populates the AI Act Article 50 compliance field automatically
- Result embedded in the C2PA manifest as a
c2pa.training-miningassertion
IMATAG provides an invisible, persistent softbinding watermark that survives compression, cropping, format conversion and social media re-encoding. Unlike traditional metadata, it is embedded in the pixel structure — it cannot be stripped. This creates a second layer of protection that complements the C2PA manifest.
- Embeds an invisible softbinding watermark at signing time (optional)
- The watermark encodes a unique content ID linked to the C2PA manifest
- Survives JPEG re-compression, format changes, screenshots and crops
- MonitorMyContent (coming soon): automated web scanning for unauthorised copies
The JTI is an international certification programme launched by Reporters Without Borders (RSF) to identify media organisations adhering to standards of editorial transparency and accountability. JTI certification is already recognised by news aggregators, social platforms and fact-checking networks worldwide.
- Provides an API to verify whether a media holds JTI certification
- A JTI-certified flag is embedded in the content's provenance manifest
- Visible to end-users on any C2PA-compatible reader or browser extension
- Signals editorial quality and trust to audiences, algorithms and fact-checkers
What happens when you sign a content
Upload
Image uploaded & C2PA metadata parsed
AI Detection
UncovAI score returned
Label
Author, entity, AI status, JTI filled
Watermark
IMATAG softbinding (optional)
C2PA Sign
TrustMyContent signs & outputs certified file
What's next
From images today to audio, text and video by end of 2026 — and an open partner ecosystem beyond.
Image labelling platform
Full provenance workflow for JPEG, PNG and TIFF — AI detection, C2PA signing, IMATAG watermark, JTI certification.
Inspect tools
C2PA manifest reader, OCR, reverse image search and Claude AI visual analysis.
Text content detection
Extend the GenAI checker to written articles and press releases. Embed AI Act compliance flags automatically.
Audio labelling & detection
Support for MP3, WAV and AAC. Label audio content with provenance metadata and detect AI-generated voice.
Video labelling & detection
Full support for MP4, MOV and AVI — C2PA signing for video manifests, deepfake detection and frame-level provenance.
IMATAG MonitorMyContent
Automated web scanning to detect unauthorised copies of watermarked content, with alerts and rights reporting.
Open API & CMS integrations
A public REST API enabling direct integration into newsroom CMS and automated publishing pipelines.
New partner ecosystem
Expanding with new provenance technology providers, fact-checking APIs and regulatory compliance tools.
Building the provenance ecosystem of tomorrow
Provenance4Trust is designed as an open, extensible platform. We actively welcome new partnerships with any organisation working on digital content authenticity.
Open API
A public REST API will allow media organisations to integrate Provenance4Trust's labelling and signing capabilities directly into their editorial systems, CMS and publishing workflows.
New technology partners
We are actively seeking partnerships with providers working on provenance for text, audio and video — deepfake detectors, transcription services, and source verification tools.
Institutional integrations
Connect the platform with press agencies, archives and public institutions. Enable bulk labelling for large content repositories and automated provenance pipelines.
Distribution & sharing
Future integrations with social media platforms, news aggregators and search engines to surface Content Credentials directly in feeds and search results.
AI-augmented provenance
Richer AI analysis embedded in the label: scene description, subject identification, context flags — structured as C2PA assertions, readable by any compliant tool.
Cross-border interoperability
Working with the C2PA and Content Authenticity Initiative to ensure labels are verifiable in all major global newsrooms, fact-checking networks and regulatory bodies.
Start certifying your content today
Join media organisations, photographers and institutions already using Provenance4Trust to restore trust in their digital content.