Media Provenance Summit 2026 in Bergen: C2PA in Newsrooms
On September 22, 2026, media provenance and authenticity experts from around the world gathered in Bergen, Norway. Provenance For Trust was there, represented by Xavier Bruni among others. The takeaway: the conversation is no longer about promises, but about production.
In brief: AFP, the BBC, CBC/Radio-Canada and Paris Match are already working on publishing content signed with the C2PA standard, a Norwegian project brings together over 80% of the country's newspaper industry, and the IPTC has released a free 84-page guide for newsrooms.
What is the Media Provenance Summit?
The Media Provenance Summit brings together the people working on media provenance and authenticity. The September 22, 2026 edition, co-organised by Media Cluster Norway, the BBC and the IPTC (International Press Telecommunications Council), focused on three topics: digitally signed media, protecting publisher identity, and using cryptographic provenance to build audience trust in media content.
Which media organisations already sign their content with C2PA?
Several newsrooms presented their ongoing work on producing content signed with C2PA (Coalition for Content Provenance and Authenticity) technology. Eleven vendors also demonstrated C2PA and CAWG Identity (publisher identity) solutions that can be used today.
| Who | What was presented |
|---|---|
| AFP, BBC, CBC/Radio-Canada, Paris Match | Ongoing work producing content signed with C2PA |
| Norwegian project | An initiative representing over 80% of the Norwegian newspaper industry |
| 11 vendors | C2PA and CAWG Identity solutions usable today |
| IPTC | Launch of the guide "Media Provenance for News Publishers" |
| Microsoft Research | Upcoming research on C2PA user experience: which icons and information work best for audiences |
A guide to move from concept to implementation
The IPTC launched Media Provenance for News Publishers, an 84-page guide for newsrooms. It walks teams from first idea to delivery:
- getting stakeholders to understand and endorse media provenance projects;
- deciding where provenance fits into newsroom workflows and where to begin;
- implementing C2PA, CAWG identity assertions and standardised metadata assertions in a way that is compatible with C2PA validators.
The guide is free, in printed, PDF and HTML formats, to IPTC member organisations and attendees of its media provenance events.
Why this matters for newsrooms and fact-checkers
These announcements confirm that provenance is becoming an operational standard for media, journalists and fact-checking teams. That is the purpose of Provenance For Trust, a programme led by TrustMyContent, UncovAI, the Journalism Trust Initiative (launched by Reporters Without Borders), CEPIC, l'Atelier and Sciences Po Paris's médialab: giving newsrooms a technical and methodological toolkit to build these standards into their practices.
Want to understand the difference between the two standards mentioned here? Read our explainer C2PA vs. CAWG.