Provenance Tagging: The New Standard for Digital Integrity
How can provenance data reshape trust in digital information?
As digital misinformation circulates with increasing ease, new tools are being developed to help users identify where content comes from and how it was created.
The Provenance for Trust program brings together media practitioners, technologists, policy actors, and researchers to develop and evaluate provenance tagging—tools that make the origins and transformations of digital content traceable.
Funded by the French Ministry of Culture through the FSEIP initiative, the program supports a specialized consortium working together to design, implement, and assess operational tools for trustworthy digital content.
A Powerful Collective for Digital Truth
The strength of the program lies in the expert complementarity of its participants:
TrustMyContent: Provides the essential technological foundation and the core content labeling solution to securely display provenance.
UncovAI: Delivers advanced AI-generated content detection solutions to help distinguish synthetic from authentic media.
Journalism Trust Initiative (JTI): Launched by Reporters sans frontières (RSF), this ISO-type standard provides a certification framework to verify the reliability of editorial processes.
CEPIC: Brings critical expertise regarding image rights and visual content standards to the initiative.
L’Atelier: Provides the deep technical development skills necessary to build and implement these innovative tools.
Sciences Po (médialab): Leads the experimental research component, examining how these provenance indicators affect user trust and sharing behaviors.