#AtelierP4T: Launching the Collaborative Road towards Media Trust
We were honored to host the preparation for the very first #AtelierP4T, a strategic workshop bringing together a powerful consortium of experts, media, and institutions. Our mission is clear: explore actionable solutions to restore confidence in information and develop collaborative approaches that strengthen the reliability of our digital media ecosystem.
As part of the Provenancefortrust program—supported by the French Ministry of Culture—this first session focused on building new use cases that bridge the gap between technical provenance and public trust.
Partners from RSF, UncovAI, and Sciences Po collaborating during the first #AtelierP4T workshop on digital media trust.
6 Major Challenges for 2025–2026
During our #AtelierP4T sessions, our partners identified six critical pillars that will define the future of information governance:
Authentication & Trust Chain: Building an unbreakable link from content creation to the end-user.
Copyright & Provenance Valorization: Ensuring creators retain control and value over their original assets.
Certification & Labeling: Implementing universal standards like the Journalism Trust Initiative (JTI).
AI Transparency & AI Act Compliance: Guaranteeing that all media meets rigorous EU regulatory standards.
Combating Typosquatting: Defending brands and institutions against identity theft and fake domains.
Protection Against Scraping: Shielding proprietary data from unauthorized AI harvesting.
[Image: The Provenancefortrust Consortium partners working during #AtelierP4T]
A Call for Global Collaboration
We believe transparency is a collective responsibility. To make provenance the new global standard, we are calling on:
👉 Media Organizations: Join us to co-design and pilot innovative solutions in your newsrooms.
👉 Tech Players: Contribute your advanced expertise and tools to our secure infrastructure.
👉 Institutions: Support and integrate these transparency standards into public policy.
Together with our partners—CEPIC, TrustMyContent, UncovAI, Journalism Trust Initiative (JTI), L'Atelier, and Sciences Po—we are inviting you to help shape the future of digital trust.