The Politics of Digital Trust: Provenance For Trust Interview with Les Jeunes IHEDN
How can we guarantee the origin of information and the authenticity of digital content in the age of AI?
Provenance For Trust recently had the opportunity to discuss these critical issues in an in-depth interview with Fiona Bessioud-Janoir for the prestigious media resource jeunes-ihedn.org.
The interview featured Florian Barbaro, PhD (Founder of UncovAI) and Mathieu Kervenec (CEO of TrustMyContent), who shared insights into the collective fight against disinformation and the technical "trust chain" being built for the future.
A High-Authority Consortium for Media Integrity
Funded by the French Ministry of Culture through the FSEIP initiative, Provenance For Trust is not just a tool—it is a movement. The program unites leading experts from diverse sectors:
TrustMyContent: Specialists in digital asset labeling and provenance analysis.
UncovAI: Experts in mathematical detection of AI-generated text, images, and audio.
Reporters Without Borders (RSF): Integrating the Journalism Trust Initiative (JTI), the ISO-standard for ethical information creation.
Sciences Po Paris (Médialab): Measuring the sociological impact of digital trust tools on global audiences.
CEPIC: Ensuring alignment with the EU AI Act, DSA, and DMA to protect copyright.
6 Strategic Challenges for 2025–2026
During the interview with Fiona Bessioud-Janoir, the team outlined the six pillars of the program’s roadmap:
Authentication & Trust Chain: Securing content from capture to consumption.
Copyright Protection: Ensuring original work is valued and protected from unauthorized use.
Certification & Labeling: Democratizing clear "human vs. AI" labels for the general public.
AI Transparency: Using watermarking and exogenous detection to identify synthetic media.
Combating Typosquatting: Preventing the impersonation of legitimate news organizations.
Anti-Scraping: Protecting media archives from being harvested by AI training models.
Global Impact: From France to Cameroon
The mission is already scaling internationally. Mathieu and Florian recently collaborated with stakeholders in Cameroon to implement disinformation monitoring tools during critical electoral cycles. This global approach demonstrates that provenance tagging is the new universal standard for digital resilience.
"Our goal is to give journalism back its letters of nobility by making provenance the default standard for transparency." — Mathieu Kervenec